After my recent trip to the grocery store, I noticed the new clever packaging Kotex has unveiled. Not only does their black design stand out amongst the sea of pink, but the actual tampon and pad designs are even more user friendly (if you know what I mean). I even noticed two other women grabbing the new Kotex during the 2 minutes I was in that aisle. Men don't care, but for women this brand is a nice alternative that keeps the target in mind. My only complaint is that they only carry super plus, super and regular...where's the light?